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About Us

Every day, in more than 100 countries around the world, millions of people depend on Daktronics scoring and display systems for information and entertainment. Our displays provide vital travel information in airports and train stations, and along highways. They also tell you the price of gas and advertise store specials as you make your daily commute, and enhance your spectator experience when you’re in a sports stadium, whether for a high school sporting event or for your favorite pro sports team.

Our customers use our technology to inform and entertain audiences. Just like any company, we love our customers. They do some pretty remarkable things with our products. From shopping centers to stadiums, theatres to highways, we work hard every day to make sure we offer innovative solutions for our customers. That’s our promise.

In 1968, Daktronics began with a purpose: To provide career opportunities to South Dakota college graduates who were having difficulty finding challenging careers within the state. That remains an important part of our purpose. But our vision and company have grown. The success of our scoreboards, large-screen displays, messaging displays, audio systems and their respective control systems means our work is visible worldwide. The services we deliver to our customers are critically important to our success as well.

Be the WORLD LEADER at informing and entertaining audiences through dynamic audio and visual communication systems.
Now more than ever, communications technology influences the way we interact, communicate and learn. Some companies design and build products. We develop solutions. We lead the LED video and messaging display industry because we focus on solving our customers’ challenges. With the competition for these customers at an all-time high, staying true to our vision is something we strive toward.
We stand behind our promises with quality products and reliable service.
We have a full and comprehensive list of benefits including:
* Health, Dental & Vision Plans
* Reimbursement Accounts
* Retirement/Investment Planning
* Travel & Accident Plans
* Time Away from Work (PTO, Holidays, etc.)
* Insurance, Disability and Leaves
* Education and Development
* Employee Assistance Program (EAP)
* Fitness Reimbursement Program