Job Description
Social Media Content Creator
About Us:
Lauriebelles, founded in 2013 in Tea, SD, has evolved from weekend shopping in Laurie’s basement into a women’s clothing retailer with a strong online presence as well as brick-and-mortar locations. Since its establishment, Lauriebelles has become known for curated outfits that exude a distinctive flair and style, catering to women across the United States and beyond.
Every day, Lauriebelles empowers women of all shapes, sizes, and ages by offering chic pieces that instill them with an unyielding sense of confidence. Whether online or in-store, Lauriebelles is committed to providing a diverse range of fashion options that celebrate individuality and enhance the beauty of every woman.
Position Overview:
Your mission is to craft engaging, stylish, and resonant content that not only captivates but converts, embodying the essence of our brand with every post, reel, and story.
Key Responsibilities:
- Architect and execute a unified content strategy that mirrors our brand's voice, goals, and seasonal themes across social channels.
- Design and produce standout graphics for a range of platforms including, but not limited to, social media, SMS, email campaigns, and in-store visuals.
- Mastermind and orchestrate live social interactions, such as product reveals and collection drops, bringing our brand's narrative to life in real-time.
- Generate and schedule diverse social media content across platforms like Instagram, Facebook, TikTok, and Pinterest, ensuring a steady drumbeat of engaging posts.
- Engage actively with our online community, fostering a vibrant, inclusive, and responsive brand environment.
- Collaborate with influencers and brand ambassadors, weaving their authentic experiences into our brand's story.
- Stay attuned to the latest in social media trends, platform updates, and fashion insights, ensuring our brand remains at the forefront of digital innovation.
- Analyze and leverage content performance data to sharpen our strategy and enhance audience engagement.
- Synchronize efforts with the marketing team to ensure a cohesive and impactful digital marketing framework.
Qualifications:
- Proven track record in social media content creation, preferably within the fashion, retail, or lifestyle sectors.
- Skilled in graphic design, with a portfolio that showcases proficiency in creating visually compelling content for various digital mediums.
- In-depth knowledge of social media platforms and content optimization strategies.
- Exceptional storytelling abilities, with a flair for crafting engaging narratives that resonate with a fashion-forward audience.
- Strong organizational skills, capable of managing multiple content streams simultaneously.
- Bachelor's degree in Marketing, Communications, Fashion, or a related field is advantageous.
What We Offer:
- The opportunity to grow and innovate within a brand that values creativity and individuality.
- A collaborative and supportive team environment that champions professional development.
- Competitive compensation, including a comprehensive benefits package and exclusive employee discounts.
Location:
- This is an in person position in Tea, SD.
How to Apply:
If you're passionate about fashion and digital storytelling, and you're ready to channel your creativity into driving our brand forward, we'd love to hear from you. Please send us your resume, a personalized cover letter, and a portfolio or links to your previous work in social media and graphic design. Let's fashion a future together at Lauriebelles.