Job Description
Join Our Team at Cresten Properties in Sioux Falls, SD!
The Area Manager is responsible for the full operational, financial, and leasing performance of a portfolio of approximately four multifamily communities in the Sioux Falls market. This role provides direct leadership to on-site Property Managers and ensures each asset consistently meets or exceeds occupancy, revenue, and resident satisfaction targets.
This is a hands-on leadership role requiring both strategic oversight and active involvement in day-to day operations. The Area Manager must be comfortable stepping on-site to stabilize performance, support leasing efforts, and lead teams through execution of company standards.
DUTIES/RESPONSIBILITIES:
• Drive performance across all assigned assets with a focus on occupancy, NOI growth, and expense control
• Monitor and manage key leasing and operational KPIs, including:
Current and future occupancy
Prospect-to-tour conversion
Tour-to-application conversion
Application-to-move-in ratios
Lead source effectiveness and cost per lease
• Identify underperformance quickly and implement clear, measurable action plans
• Ensure each property is competitive within its Sioux Falls submarket (Class A/B positioning, pricing, concessions, and product differentiation)
• Maintain strong understanding of local market trends, supply pipeline, and competitor activity
• Directly supervise, coach, and develop Property Managers and site teams
• Set clear expectations and hold teams accountable to leasing, financial, and operational goals
• Conduct regular property walks, and audits
• Train teams on: o Leasing fundamentals and closing techniques
Lead management and follow-up discipline
Customer experience and retention strategies
• Build a culture of accountability, urgency, and ownership across the portfolio
• Actively support leasing efforts to improve conversion and reduce vacancy loss
• Partner with Property Managers on:
Pricing strategy (in alignment with executive leadership)
Concessions and lease trade-out strategies (in alignment with executive leadership)
Unit readiness and curb appeal standards
• Evaluate and optimize marketing channels including:
Digital and social campaigns
• Ensure consistent and effective lead response and follow-up processes
• Assist in closing leases and training staff during periods of low performance
• Provide hands-on operational support during:
Staffing gaps
New lease-ups or transitions
Performance challenges
• Step into on-site leadership when necessary to stabilize operations
• Ensure consistent execution of company policies, SOPs, and brand standards
• Partner with maintenance leadership to ensure timely turns, work orders, and asset upkeep
• Oversee property budgets, forecasts, and financial performance
• Review monthly financials and variance reports with Property Managers
• Drive accountability for:
Payroll control
Vendor expenses
Turn costs and delinquency
• Partner with leadership on annual budgeting, capital planning, and asset strategy
• Ensure financial decisions align with ownership goals and market conditions
• Maintain strong curb appeal and overall asset condition across all communities
• Ensure properties meet or exceed market standards for cleanliness, safety, and presentation
• Drive resident retention through:
Renewal strategy execution
Resident engagement initiatives
Service response standards
• Monitor online reputation and ensure timely, professional responses to reviews
• Portfolio occupancy consistently at or above target
• Improved leasing conversion metrics across all properties
• Strong, stable, and accountable on-site teams
• Controlled expenses with positive impact on NOI
• High resident satisfaction and retention rates
• Properties recognized as top-performing assets within the Sioux Falls market
• Demonstrated culture of urgency, accountability, and operational excellence
• Other duties and tasks as assigned.
REQUIRED SKILLS/ABILITIES:
• Demonstrating initiative, strong supervisory and organizational skills, judgment, and discretion in making independent decisions.
• Using initiative and independent judgment within general policy guidelines and defining problem areas, analyzing data, preparing formal recommendations and carrying out solutions.
• Recognizing and reporting safety problems and make recommendations for solutions.
• Operating standard office equipment, including job-related computer hardware and software applications, including Microsoft Office Products.
EDUCATION AND EXPERIENCE:
• 3–5+ years of multifamily property management experience (multi-site preferred)
• Proven track record of improving occupancy and financial performance
• Strong understanding of leasing, marketing, and property operations
• Experience managing teams and developing Property Managers
• Familiarity with property management software (e.g., Yardi, AppFolio)
• Ability to travel locally between properties in the Sioux Falls area
WORK ENVIRONMENT:
• Work is performed in a small office setting as well as various properties (indoor and outdoor areas) and construction sites.
TRAVEL REQUIREMENTS:
• Within Sioux Falls and regional areas on a daily/weekly/monthly basis.
PHYSICAL REQUIREMENTS:
• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel.