Job Description
EMPIRE CO. JOB DESCRIPTION
POSITION TITLE: Content Marketing Strategist
SUPERVISED BY: Operations Manager __________________________________________________________________________
POSITION PURPOSE:
The Content Marketing Strategist is responsible for creating, editing, optimizing, and strategizing the direction of Empire Companies social media, website, and advertising needs. In this role the Content Marketing Strategist will develop inbound and outbound marketing strategies, build content to create brand awareness and work closely with the sales team to drive leads.
PRIMARY DUTIES/ RESPONSIBILITIES:
- Drive traffic and engagement that translates to sales and brand promotion.
- Manage marketing budget.
- Implement SEO best practices.
- Manage website and social media accounts such as, Instagram, Facebook, LinkedIn, and YouTube.
- Design and Develop marketing strategies that align with the company’s overall business goals.
- Provide performance metrics for website, email marketing, social media platforms, and number of leads generated from marketing efforts.
- Create content that includes copy, images, or video to promote Empire Companies.
- Research new trends in the industry and potential opportunities for growth for the company. Implement marketing technology to assist with the sales process.
- Research events in the industry in which the company would benefit from sponsoring or attending.
- Plan and organize company events.
EDUCATION AND OR EXPERIENCE:
- Bachelor’s degree in marketing, communications, or related fields
- 2 years of experience
- Strong written and verbal communication skills
- Strong eye for detail and design
- Previous experience managing social media marketing
- Strategic planning experience
POSITION TYPE
Full-time, weekdays,
Expense Card provided
BENEFITS
EmpireCo. Is located in Sioux Falls, South Dakota, and offers highly competitive pay and benefits, including medical, dental, vision, retirement with company match, two weeks paid time off accrual, paid holidays, and career growth opportunities.
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Physical:
Primary functions require sufficient physical ability and mobility to work in a construction setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to
moderate amounts of weight 50 lbs.; to operate necessary equipment required to fulfill the needs of the job. No travel or weekends required.
Environment:
Work is performed primarily in an indoor environment.
ABOUT EMPIRE CO.
Empire Companies encompasses residential, multi-family, commercial construction, and land development. Empire Co. is a design-build firm located in Sioux Falls and expanding into additional markets.
Empire Co.’s residential division, Empire Homes, has been building single-family, twin, and townhomes in Sioux Falls and surrounding communities since 2008. Having built more than a thousand for sale and for lease properties, Empire Co. maintains a reputation for elevated construction and dedication to controlled, continued growth. The Empire Commercial and Development divisions are dedicated to the strategic growth of the communities they serve. The Empire Co. team’s expertise in construction and land development has led to many desirable neighborhoods for all community members.
The Empire Co. team is composed of highly motivated, experienced, and upbeat professionals. Here’s what our employees have to say:
“Our team is collaborative, supportive, and talented. Our leadership prioritizes an uplifting culture and healthy work-life balance.”
- Paul
“The culture at Empire Co. feels more like a large family than a workplace. They truly care about the well-being of employees and encourage everyone to succeed, all while providing necessary tools needed to accomplish that. “
- Tanner
Disclaimer:
Empire Co. provides equal employment opportunities to all employees and
applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.