Job Description
Position Overview
Michels Communications Corporation is seeking a driven, results-oriented Digital Account Executive to grow our digital marketing division.
This role is focused on helping businesses generate high-quality leads and measurable revenue through strategic digital marketing solutions—not just traffic or impressions.
You will work directly with business owners and decision-makers to develop and implement intent-driven marketing strategies using platforms such as:
- Google Search
- Google Local Service Ads (LSA)
- Google Performance Max (PMax)
- Display & Retargeting
- Streaming TV (Hulu & OTT platforms)
- Paid Social (Meta platforms)
The ideal candidate understands that marketing success is measured by conversions, not clicks, and is comfortable guiding clients toward strategies that produce real business outcomes.
Key Responsibilities
Business Development
- Identify and pursue new digital marketing partnerships
- Prospect and build relationships with local and regional businesses
- Schedule and lead meetings with business owners and decision-makers
- Present data-driven digital marketing strategies focused on lead generation and ROI
Digital Marketing Strategy Consultation
- Understand client business models, goals, and customer value
- Develop customized strategies using:
- Google Search (high-intent keyword targeting)
- Local Service Ads (lead-based acquisition)
- Performance Max campaigns (full-funnel optimization)
- Display and retargeting campaigns
- OTT/Streaming platforms like Hulu
- Educate clients on lead quality vs. lead quantity
- Align budget, targeting, and messaging with conversion goals
Account Management
- Build and maintain long-term client relationships
- Act as the primary point of contact for digital clients
- Ensure campaigns are aligned with strategy and performance expectations
- Provide ongoing communication, insights, and recommendations
Campaign Coordination
- Collaborate with internal digital strategists, designers, and developers
- Ensure landing pages, messaging, and targeting align with campaign goals
- Help guide optimization based on performance data (GA4, conversion tracking, etc.)
- Communicate updates, adjustments, and results to clients
Sales Planning & Goal Achievement
- Meet or exceed monthly and annual revenue targets
- Maintain an active pipeline of prospects and opportunities
- Track activity, proposals, and closed business within CRM
- Consistently follow up and move opportunities forward
Community & Market Presence
- Represent Michels Communications in the local business community
- Attend networking events and industry functions
- Build relationships that lead to long-term partnerships
Qualifications
Required:
- 2–5+ years of experience in sales, marketing, or business development
- Strong communication and relationship-building skills
- Ability to confidently present strategies and close business
- Self-motivated with a results-driven mindset
- Ability to manage multiple clients and opportunities simultaneously
Preferred:
- Experience in digital marketing, media sales, or advertising
- Familiarity with Google Ads, LSA, or paid media platforms
- Understanding of conversion tracking, lead generation, and ROI
- Existing relationships within the local business community
Key Skills
- Digital sales and business development
- Strategic thinking and marketing consultation
- Understanding of paid media platforms (Google, Meta, OTT)
- Pipeline and CRM management
- Negotiation and closing
- Time management and organization
- Communication and presentation skills
Personal Attributes
The ideal candidate is:
- Competitive and performance-driven
- Entrepreneurial and self-motivated
- Comfortable advising business owners on marketing strategy
- Focused on outcomes, not activity
- Organized and accountable
- Driven to continuously improve and learn
Compensation & Opportunity
This role offers a competitive compensation structure, including:
- Base salary + commission
- Strong earning potential tied to performance
- Opportunity to grow within a rapidly expanding digital division
About Michels Communications Corporation
Michels Communications Corporation is a Sioux Falls-based media and marketing company specializing in digital advertising, lead generation, and multi-channel marketing strategies.
We partner with businesses to deliver conversion-focused marketing solutions—leveraging platforms like Google, social media, and streaming TV—to drive real, measurable growth.
Our approach is simple:
More qualified leads. Better results. Smarter strategy.