Digital Marketing Specialist

Job Description

Digital Marketing Specialist

The Marketing Specialist reports to the Marketing Manager.

Key Roles:

1. Collaborate with internal and external team members, vendors and dealers to gather input and requirements to establish a vision and execute projects.

2. Be flexible as deadlines and projects shift in importance as it corresponds to overall business goals.

3. Stay up to date as digital trends shift and platform optimization requires different tactics over time.

4. Seek feedback on projects from both internal and external stakeholders.

Responsibilities:

• Website oversight including updates and optimization. This includes:

  • SEO and SEM

  • Competitor analysis and regular reporting

  • Search analysis to create recommended supporting content

  • Content creation (including copy) as needed with attention to detail

• Organic social media management including social listening and responding.

• Paid social management includes creating assets for, launching of and reporting on campaigns.

• Facilitate co-op content for dealers to be a good partner.

• Assist with tradeshows and photo/video content as needed as secondary point of contact

• Strive for an injury free workplace through a “safety first” attitude.

• Wear required Personal Protective Equipment (PPE) at all times.

All other duties are performed as necessary.

Qualifications:

• GED preferred

• 5+ years of experience in marketing and communications.

• Able to travel up to 10% of the year preferred

Location and Hours:

Location: 1000 Cherokee St

Hours: 8:00-5:00

Days of Shift: Monday-Friday

A full benefits package is available for all full-time employees.

Exhibit Diamond Company Values:

CUSTOMER FOCUSED

• Meeting and exceeding internal and external customer expectations is the responsibility of everyone.

• We are committed to being a World Class organization and the greatest partner to our customers.

• We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.

ACCOUNTABILITY

• We will be responsible for the commitments we make, and the expectations placed on us.

• When we fail, we will own it, learn from it and make the appropriate changes.

• We will act with exceptional integrity in everything we do.

• We will be open to receiving and giving feedback.

TEAM PLAYER

• Teamwork and clear communication are paramount to our success.

• We will seek and provide constructive feedback to one another, work as a collaborator, treat peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.

SAFETY

• We believe safety must be at the forefront of all our decision-making.

• We will proactively invest in safe solutions and act consciously every day to keep ourselves, team members and customers safe.

GRIT

• We have the passion, determination and work ethic that gives us the ability to push through, to get to the end goal and recognize the obstacles we have overcome along the way.

• When we tackle a difficult situation, we are determined to never give up and be the best in the industry.

Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.