Job Description
Digital MARKETING Specialist
Diamond Mowers is seeking a driven and detail-oriented Digital Marketing Specialist to join our dynamic Marketing team. In this role, you will play a key part in shaping and executing digital strategies that support our business goals, elevate our brand presence, and strengthen relationships with our customers and partners. Working closely with cross-functional teams, vendors, and dealers, you will manage paid media campaigns, enhance website performance, and contribute to impactful marketing initiatives.
Key Roles:
Collaborate with internal and external team members, vendors and dealers to gather input and requirements to establish a vision and execute projects.
Be flexible as deadlines and projects shift in importance as it corresponds to overall business goals.
Seek feedback on projects from both internal and external stakeholders.
Responsibilities:
Paid campaign management across channels such as search, display, and social media.
Website content updates and optimization. This includes SEO, SEM, competitor analysis, etc.
Assist with tradeshows and photo/video content as needed as secondary point of contact
Consistent collaboration with marketing team and cross-functional with other departments as needed.
Stay up to date as digital trends shift and platform optimization requires different tactics over time.
Strive for an injury free workplace through a “safety first” attitude.
- Wear required Personal Protective Equipment (PPE) as needed.
All other duties are performed as necessary.
Qualifications:
A degree in marketing, advertising or related field preferred
2+ years of experience in marketing and communications.
Able to travel up to 5% of the year preferred
Strong analytical skills for interpreting data and making data-driven decisions
Understanding of paid search, display and social media advertising
Proven experience managing paid media campaigns with proficiency with tools like Google Analytics and Meta Business Suite preferred.
Detail-oriented with an ability to think creatively.
Location and Hours:
Location: 1000 Cherokee St
Hours: 8:00-5:00
Days of Shift: Monday-Friday
A full benefits package is available for all full-time employees.
Exhibit Diamond Company Values:
CUSTOMER FOCUSED
Meeting and exceeding internal and external customer expectations is the responsibility of everyone.
We are committed to being a World Class organization and the greatest partner to our customers.
We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.
ACCOUNTABILITY
We will be responsible for the commitments we make, and the expectations placed on us.
When we fail, we will own it, learn from it and make the appropriate changes.
We will act with exceptional integrity in everything we do.
We will be open to receiving and giving feedback.
TEAM PLAYER
Teamwork and clear communication are paramount to our success.
We will seek and provide constructive feedback to one another, work as a collaborator, treating peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.
SAFETY
We believe safety must be at the forefront of all our decision-making.
We will proactively invest in safe solutions and act consciously everyday to keep ourselves, team members and customers safe.
GRIT
We have the passion, determination and work ethic that gives us the ability to push through, to get to the end goal and recognize the obstacles we have overcome along the way.
When we tackle a difficult situation, we are determined to never give up and be the best in the industry.
Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.