Digital Marketing Specialist

Job Description

Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we’ve been passionate about compliance, education, and community engagement in firearm sound suppression—making the silencer-buying process simple and accessible. Apply today and be part of our continued growth!

Classification: Full time; Exempt

Shift: Monday – Friday, core hours 8:00am-5:00pm

Location: On-site

Job Summary:

At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. This role is an essential part of driving brand awareness and improving digital communications that positively builds brand awareness across the shooting sports industry. The Digital Marketing Specialist will support and optimize Silencer Central's digital marketing programs. In addition, this role will track campaign progress, develop digital marketing materials, source images, manage online assets, streamline digital marketing products, and handle general digital marketing activities.

Essential Functions:

• Lead email marketing campaigns: use a/b testing methods to drive traffic & conversions; develop logical workflows for lead nurturing and retargeting campaigns
• Oversee eCommerce website and product integration and manage web developer relationships.
• Optimize website for UX experience
• Update and maintain website content, ensuring content is accurate and approved
• Create and manage mailing lists within CRM
• Work with outside ad agencies, software development teams & SEO agency to manage SEO campaigns and content integration
• Manage the marketing technology lineup of software and products
• Support other marketing initiatives
• Analyze media and 3rd party websites/forums/blogs/social media pages and prepare detailed marketing reports on performance and engagement
• Develop engagement strategies to maintain a positive brand conversation
• Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting

Requirements:

• Bachelor’s degree in marketing, advertising, communication or journalism required
• 2 – 4 years digital marketing experience required
• Google Analytics experience certification preferred
• Knowledge of Adobe Creative Suite, including Photoshop, Lightroom, and Premier a plus
• Understanding of marketing automation, well-versed in email automation workflows
• Understanding of web, mobile, and other digital services
• Ability to recommend, implement and optimize campaigns
• Aptitude for data analysis and ability to understand results
• Passion for emerging technologies and researching marketing trends
• Excellent attention to detail
• Excellent interpersonal, written, and oral communication skills
• Ability to manage multiple projects with strict deadlines in a fast-paced environment
• Ability to work independently to achieve goals and targets
• Ability to organize and prioritize work
• Ability to work in a team environment to achieve team, departmental, and corporate goals
• Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action

Compensation and Benefits:

Salary: $60,000 - $70,000 DOE. Silencer Central offers a competitive total compensation package that includes:

• Incentive Bonus
• Unlimited PTO
• Company Paid Holidays
• Health insurance: Copayment Plus Plan or High Deductible Health Plan with $750-$1,500 HSA match
• Dental insurance
• Vision insurance
• LTD and STD insurance
• Company Paid Life Insurance
• EAP
• 401(k) with company match
• Employee Discount Program
• Free snacks and drinks

Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!