Job Description
POSITION: Director of Marketing
DEPARTMENT: Marketing
REPORTS TO: Assistant General Manager
FLSA STATUS: Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!
VENUE/PROPERTY INFO
Denny Sanford PREMIER Center in Sioux Falls, South Dakota, is consistently ranked as the #1 entertainment venue in the state. Our venue boasts a full calendar of events including concerts, comedy shows, family shows, sporting events, banquets, conventions, trade shows, meetings, and more. With the attached Convention Center and Arena, we are the largest venue between Omaha and Fargo, and from Minneapolis to Denver.
THE ROLE
The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events, including social media, advertising, promotion, and publicity.
ESSENTIAL DUTES AND RESPONSIBILITIES
- Directs the marketing and public relations image of the facility. Establishes and maintains relationships with media, industry influencers, and key community and strategic partners. Acts as facility spokesperson and liaison with the public.
- Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
- Creates and supervises marketing plans for events when required, to include all available services: media placement, social media, promotional development, non-profit opportunities, etc., in coordination with event promoters to maximize ticket sales and attendance.
- Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
- Develops marketing materials and procedures to have the department function effectively as an in-house agency.
- Maintains and oversees relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
- Oversees the coordination of promotions and special events with event promoters and facility personnel.
- Remains current on national trends in the industry and local market changes to best serve the facility.
- Maintains high standards, positive attitude, and professional appearance.
- Explores new avenues of revenue(s) for the facility.
- Develops and maintains a facility website and email subscriber newsletters.
SUPERVISORY RESPONSIBILITIES
Directly supervises one Marketing team member. Carries out supervisory responsibilities in accordance with Legends Global’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree in marketing, journalism, public relations, or related field preferred
- 4 years of related experience in marketing, public relations, or sales in entertainment industry or related field (an equivalent combination of education and experience will be considered)
- Working knowledge of the principles of facility management and/or special events
- Supervisory experience preferred
SKILLS AND ABILITIES
- Proficiency in Microsoft Office, Adobe products, and Canva
- Proficiency in social platforms such as Facebook, Instagram, X, etc., with experience in content creation
- Ability to prioritize tasks and to handle multiple tasks at a time
- Strong creative background
- Excellent organizational, planning, and interpersonal skills
- Professional presentation, appearance, and work ethic
- Strong problem-solving and communication skills (written and verbal)
- Ability to work event hours, including days, nights, weekends, and some holidays
COMPENSATION
Competitive wage, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site – Denny Sanford PREMIER Center in Sioux Falls, SD
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to move around the facility and talk and hear.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.