Job Description
Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we’ve been passionate about compliance, education, and community engagement in firearm sound suppression—making the silencer-buying process simple and accessible. Apply today and be part of our continued growth!
Classification: Full time, Exempt
Shift: Monday – Friday, core hours 8:00am-5:00pm
Location: On-site
Job Summary
At Silencer Central, our core values - being customer-oriented, getting stuff done, and expecting excellence - guide everything we do. The Director of Sales is a strategic and results-driven leader responsible for driving revenue growth, leading sales execution, and building high-performing teams that embody these values.
This role oversees the development and execution of the company’s sales strategy across multiple channels, including business-to-business and two-step distribution networks. The Director of Sales is accountable for achieving revenue targets while ensuring the sales organization operates with discipline, efficiency, and a strong customer focus. The ideal candidate brings a proven ability to lead the full sales cycle—from strategy development through execution—while positioning products effectively against competitors and delivering differentiated, customer-focused solutions. This leader will continually analyze sales performance, identify process improvements, remove bottlenecks, and implement strategic sales plans that achieve business objectives.
As a key member of the leadership team, this position partners cross-functionally to strengthen collaboration, enhance sales enablement initiatives, and support data-driven decision-making. They will recruit, hire, train, coach, and retain top sales talent, fostering a culture of accountability, growth, and excellence. By setting clear goals, facilitating two-way feedback, and modeling company values, the Director ensures the team consistently meets and exceeds performance expectations.
This role is integral to sustaining Silencer Central’s organic growth and expanding market reach through strong dealer relationships, disciplined execution, and exceptional leadership.
Job Responsibilities & Essential Functions
Proven ability to drive the sales process from start to finish.
Knowledge of how to develop client-focus, differentiated, and achievable solutions.
In-depth understanding of how to position products again competitors
Responsible for driving business-to-business sales through two-step distribution channels and managing dealer-focused sales relationships to expand market reach and revenue
Continual coaching and development of the sales staff
Holding the team accountable while reaching and exceeding sales goals
Create and implement strategic sales plans that successfully achieve business objectives
Develop an operating budget for the sales division that meets business goals
Analyze current sales strategy and suggest solutions for improvement
Identify process bottlenecks
Recruit, hire, and train new sales representatives
Stay current with the latest sales trends and best practices
Supervisory Responsibilities
The Director of Sales will be responsible for leading a team of sales representatives. This includes, but is not limited to:
Participating in talent recruitment and training new team members as needed
Ensuring departmental process documentation is updated and followed by all team members
Facilitating two-way feedback with team members
Prioritizing the team’s work to achieve its most important objectives
Creating goals for team members and holding them accountable
Identifying training and education opportunities for team members
Modeling the organization’s core values for the team and encouraging them to do the same
Encouraging, recognizing, correcting, and disciplining team members as needed
Job Requirements & Qualifications
Minimum of a bachelor’s degree (Masters preferred) in a relevant field such as Marketing of Business Administration
7 to 10 years of sales experience in an executive-level position such as Marketing Director, Sales Manager, or similar role.
Extensive leadership and managerial experience is necessary to be successful in this role
Ability to create and maintain positive relationships with current and prospective clients
A deep understanding of the market services and products
Excellent communication and presentation skills
Ability to analyze data to identify trends and problems
Sense of ownership and pride in your performance and its impact on the company's success
Compensation and Benefits
Silencer Central offers a competitive total compensation package that includes
Salary: $140k-$160k DOE.
Unlimited PTO
Incentive Bonus
Company Paid Holidays
Health insurance: Copayment Plus Plan or High-Deductible Health Plan with $750-$1,500 HSA match
Dental insurance
Vision insurance
LTD and STD insurance
Company Paid Life Insurance
EAP
Colonial Life
401(k) with company match
Employee Discount Program
Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!