Marketing Coordinator

Job Description

Responsible for a variety of daily marketing activities including: planning and execution of promotions, writing rules for promotions; assisting in special events; media coordination and scheduling; assist with social media planning and postings; scheduling and proofing email, mail and marketing materials; plan and participate in public relations activities; assist in purchasing of marketing supplies; tracking of expenses and budgets; analyzation of data;

Essential Duties and Responsibilities:

• Provide exceptional customer service to all internal and external customers.
• Coordinates details of casino promotions, tournaments and events including creation of timelines, writing rules, setting up kiosks, purchasing supplies and communication to all departments.
• Assist the Marketing Manager and Director in planning monthly marketing programs and helps create calendars and other items for successful implementation.
• Works with other departments to plan marketing activities.
• Conducts casino promotions, tournaments and events.
• Coordinates set up and tear down of events and promotional areas under the direction of the Marketing Manager.
• Resolves customer complaints and questions regarding promotions, events etc.
• Research and document competitor promotions.
• Assist working at the Resort Club when needed, assisting with VIP events, work gift distribution promotions.
• Assist customers with questions on mail, points, comps and promotions.
• Assists the Marketing and Entertainment teams in the planning of entertainment including contract proofing, review of riders, coordination of items artists require for performances, coordination of backline, sound, lights, etc.
• Works at entertainment events to ensure smooth execution.
• Assist with proofing design materials, website, email and direct mail campaigns.
• Posts marketing information and calendars on the promotions boards.
• Assist in changing out property signage and digital signage.
• Assist with social media content using the approved standards and platform.
• Monitor online reputation using the approved ECR platform and respond to reviews within designated time frames.
• Work closely with Marketing Manager and Director to create and maintain a project production schedule.
• Process sponsorship and donation requests as well as coordinate and participate in other public relations activities.
• Establishes and maintains effective working relationships with a diverse staff.
• Interface with advertising and/or other agencies to meet deadlines of radio, newsprint and television advertisements.
• Prepare purchase orders for marketing or entertainment projects and events based on budget.
• Complies with all Iowa Racing and Gaming Commission Rules and Regulations and any other local, state, or federal guidelines.
• Other duties as assigned.
• Attends all company required training.
• Adheres to all safety guidelines.
• Meets company attendance requirements.
• Required to work days, nights, weekends and holidays.

Knowledge/Skills/Experience

• Bachelor’s Degree in Marketing, Communications, English, Public Relations preferred, or equivalent experience in a related field.
• Prior experience working in a marketing position within the hospitality industry.
• Must demonstrate high-level of organizational skills and great attention to detail while operating in a fast-paced work environment.
• Previous experience/familiarity with audio/visual systems set-up and functioning is a plus.
• Demonstrated competency in working with MS Word and Excel;
• Experience with social media and reputation management platforms.
• Must have excellent writing and editing skills.
• Be able to communicate clearly and effectively, both verbally and in written form.
• Must demonstrate effective interpersonal skills
• Strong time-management and organizational skills.
• Must be able to qualify for and maintain an Iowa Racing and Gaming commission Class C license