Job Description
ROSENBAUER STATEMENT
At Rosenbauer we pride ourselves on providing top-of-the-line fire apparatus, created with state-of-the-art technology for more than 150 years because when lives are at stake anything less is unacceptable. As the world’s largest manufacturer of fire equipment, we make sure our vehicles, production teams, and service personnel are ready to do what is necessary to keep communities safe. If you have what it takes and want to be part of our always growing Rosenbauer family, we want to hear from you!
POSITION SUMMARY
The Marketing Specialist - Creative Lead is responsible for creating visual content to be used internally and externally in print, digital, social and by our dealer organization. Individual will oversee the Rosenbauer America website and continue to ensure it is operating smoothly. They will manage social media strategy, pre-plan posts, communicate with content specialist, and produce strategies for target audience. The Marketing Specialist - Creative Lead will design and submit graphic design projects for trade shows, dealer meetings, and other marketing projects such as print and digital advertising. Also, they will attend key trade shows and fire truck conventions to help market our product and brand to potential and current customers.
ESSENTIAL FUNCTIONS
All employees are required to support Rosenbauer’s Mission, Vision, and Values. The following are the essential duties of this position and do not include marginal functions that are incidental to the performance of fundamental job duties. The scope and duties of a given position may change or be temporarily altered based on the business needs of Rosenbauer.
Shoot product feature videos, leadership video messages, product sales training videos and hype videos for the company and create high quality content for customers and dealers.
Edit videos and print to a professional standard in accordance with company brand language and standards.
Manage the Rosenbauer America website, ensure information posted is accurate and site is operating smoothly.
Manage social media strategy derived from Rosenbauer America’s social site data, pre-plan posts, and communicate with content specialist with the goal of reaching our target audience.
Design and submit graphic assets for trade shows, dealer meeting, print / digital advertising and other marketing projects as needed.
Manage and develop the annual Rosenbauer America calendar. Requiring communication with dealers to secure photos and information on selected trucks.
Attend key trade shows and fire truck conventions to gather visual assets, assist with product/ brand promotion and interact with dealers / customers.
Influence and support annual Marketing budget along with finance department, senior management, and other marketing employees.
Perform other duties and responsibilities as required by management to meet the needs of the company.
KNOWLEDGE, SKILLS, AND ABILITIES (KSA’S): The requirements listed below are representative of the knowledge, skill, and/or ability required to successfully perform the essential functions of the job.
K | Knowledge, Education, and/or Experience: Required Education: - High School Diploma/GED.
- Associate degree in Marketing, Advertising, or Graphic Design or three (3) years of experience.
Required Experience: - Experience working at an in or outside agency workplace
Preferred Education: - Bachelor’s degree in Marketing, Advertising, or Graphic Design
Preferred Experience: - Background in Marketing, Web Design, and Adobe Creative Cloud
- Drone License
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S | Skills: Language: Math: - Ability to work with mathematical concepts such as probability and statistical inference.
- Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Computer: - Ability to perform advanced programming functions.
- Knowledge of several computer programming languages.
- Marketing or video production studies background
- Experience in social media, web content development, and graphic design and/or motion graphics
- Proficiency in Adobe products, e.g. Illustrator, Photoshop, After Effects and Premier Pro
- Advanced camera operating experience and working knowledge
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A | Abilities: - Excellent video editing skills.
- Able to follow written and verbal directions and do so with a positive attitude.
- You recognize the importance and adherence to all safety policies to promote a safe working environment, for everyone at the organization.
- Ability to learn on the job and adapt to challenges.
- Strong written and verbal communication skills.
- Excellent organization and time-management skills.
- Ability to ask for help.
- Understand the need to support the organization to work effectively by adhering to the attendance and punctuality standards.
- Analytical and highly motivated individual with acute attention to detail.
- Proficient in your ability to manage multiple and diverse projects, including analytical thinking, planning, prioritization, problem solving, decision making, and carrying out assigned projects with minimal supervision.
- Able to work in a team environment.
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
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Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.
If you have what it takes and want to be part of our always growing Rosenbauer family, we want to hear from you!
We offer comprehensive benefits including multiple health insurance options, HSA/FSA with employer contributions, dental and vision coverage, life and disability insurance, a 401(k) with company match, generous PTO and paid holidays, wellness incentives, and tuition reimbursement.
EOE/Disability/Veterans