Job Description
SALES ENGINEER - WEST COAST
Job Summary:
As a Sales Engineer at AVPro Global Holdings, you will serve as the technical bridge between customers and AVPro’s diverse product portfolio. You will collaborate closely with Regional Sales Managers, Independent Manufacturers’ Representatives, Training, and Product Managers to deliver tailored solutions, drive business growth, and ensure customer success with AVPro Edge, MXnet, AudioControl, and RTI products.
Reports To: Regional Sales Manager
Duties/Responsibilities:
•Act as a technical expert on AVPro Edge, MXnet, AudioControl, and RTI products, demonstrating deep product knowledge and integration capabilities.
•Partner with sales executives to identify customer requirements, craft custom solutions, and support the sales cycle from prospecting to closing to post-installation technical support.
•Deliver technical presentations, product demonstrations, and proof-of-concept evaluations for potential and existing clients.
•This position requires regular travel to customer sites, trade shows, and industry events to provide hands-on support, product demonstrations, and training.
•Consult with customers to interpret technical needs, design system architectures, and recommend optimal AV and control system solutions.
•Prepare and present technical proposals, cost estimates (quotes), and responses to RFPs/RFIs.
•Build and maintain strong relationships with key stakeholders, serving as a trusted technical advisor.
•Gather customer feedback and relay insights to Product Managers to inform product development.
•Support onboarding, training, and ongoing technical support for new and existing customers at both the direct dealer and distribution customer levels.
•Stay current with industry trends, competitive landscape, and emerging technologies relevant to AVPro Global’s markets.
•Meet or exceed assigned sales targets and key performance indicators.
Required Skills/Abilities:
•Background in AV over IP, distributed audio/video systems, or control and automation platforms.
•Experience with AVPro Edge’s video distribution products, MXnet AV over IP ecosystem, AudioControl’s amplifiers and processors, and RTI’s automation and control solutions.
•Familiarity with HDMI distribution, signal processing, and remote management technologies.
•Ability to work independently and collaboratively within a remote or hybrid team environment.
Education and Experience:
•Bachelor’s degree in engineering, computer science, or a related technical field (advanced degree preferred).
•3+ years of experience in technical sales, solutions engineering, or a similar customer-facing technical role, ideally with AV distribution, control, or audio solutions system design and installations.
•High Emotional Intelligence while delivering not only solutions but also confidence, clarity, and lasting relationships with clients.
•Proven ability to communicate complex technical concepts to both technical and non-technical audiences.
•Experience supporting sales cycles in B2B environments, especially in sectors such as residential integration and light commercial AV.
•Strong problem-solving, negotiation, and project management skills.
•Proficiency with CRM tools and data-driven sales approaches.
•Willingness to travel to customer sites, trade shows, and industry events as needed.
Physical Requirements:
•Ability to sit, stand, and walk for extended periods during customer visits, training sessions, trade shows, and industry events.
•Ability to travel up to 3 weeks a month by car and air, including transporting demonstration equipment to and from customer sites, events, and trade shows.
•Ability to lift, carry, push, or pull equipment and materials weighing up to 30–40 pounds (e.g., demo gear, displays, rack components), with or without reasonable accommodation. Ability to perform hands-on tasks such as setting up demonstrations, connecting cables, mounting or positioning equipment, and troubleshooting systems.
•Ability to use a computer, mobile devices, and standard office equipment for extended periods, including typing, viewing screens, and participating in virtual meetings.
•Ability to communicate clearly and effectively in person, by phone, and via video conferencing in a variety of environments, including customer sites and trade show floors.
•Ability to work in varied environments, including offices, customer facilities, construction or installation sites, and event venues.
•Ability to occasionally work evenings or weekends to support customer needs, trade shows, or training events.