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Senior Vice President of Marketing and Communications Print
Employer: POET
Location: Sioux Falls, SD 57104
Employment Type: Full Time
DESCRIPTION

At POET, it is our mission to be good stewards of the Earth by converting renewable resources to energy and other valuable goods as effectively as humanly possible. For over thirty years our drive and passion to change the world has enabled us to become the largest producer and marketer of biofuels in the world.


 


JOB SUMMARY


 


The Senior Vice President of Marketing and Communications is an exciting role at POET! This position will serve as an integral member of POET’s senior leadership team and will be responsible for the development of a robust communications and marketing strategy.  You will also have the opportunity to contribute to the organization’s strategic planning process.  In this role, you will develop and maintain creative strategies to meet the organizational objectives of POET, as well as oversee all marketing, advertising and promotional activities.


If you are highly motivated, driven to succeed, and thrive in a challenging environment where you can optimize your excellent communication skills, leadership, and creativity, then this opportunity may be the right fit for you. This position requires high attention to detail, a flexible and thorough approach to work, as well as the ability to lead and encourage creative approaches to communication strategies within your team. 

As the SVP of Marketing and Communications, you will ensure that communication and marketing is compelling and consistent across all channels to reinforce the vision, mission, priorities and goals of POET.
 


A TYPICAL DAY COULD INCLUDE: 



  • Developing and implementing a strategic communication and marketing plan to advance brand identity with targeted internal and external audiences.

  • Creating communication, marketing and public relations strategies that cultivate and enhance meaningful relationships with key stakeholders.

  • Identifying opportunities and emerging issues faced by POET and the biofuels industry. Working with senior leadership to recognize internal and external communication opportunities and solutions, and defining and executing appropriate strategies to support them.

  • Creating, developing and executing a world-class digital and social media strategy to create game-changing results.

  • Serving as a spokesperson and leading point person on media interactions.

  • Exercising judgment to prioritize earned media opportunities and secure speakers, preparing talking points and speeches, and creating presentations and other supporting materials as needed.

  • Actively engaging, cultivating and managing press relationships to ensure positive media coverage for POET and the biofuels industry.

  • Guiding and supporting the marketing and communications efforts of American Ethanol and Growth Energy (the nation’s largest biofuels trade association), as well as the direction of other industry branding activities like NASCAR, E15 and Unleaded 88.

  • Overseeing communications projects with vendors and contractors for the development and production of promotional print materials, advertising, websites, intranet, video projects, media plans and other collateral.

  • Managing team members and external consultants to achieve the strategic objectives of the organization.

  • Managing communications and marketing around POET’s co-product brands such as Dakota Gold and Voila.

  • Effectively managing a team by recruiting, selecting, orienting and training team members.  Leadership responsibilities also include delegating, coaching and career development to execute and support departmental strategies and company objectives effectively.

  • Maintaining confidentiality of information and protecting company sensitive information.

  • Fostering a culture of safe behavior and environmental compliance at all times.

  • Maintaining a creative team environment at all times and championing POET in the community.

  • Since we are all about teamwork and getting the job done, your skill may be put to many other uses! 


To view a complete job description click here. 


Click here to learn more about the perks of being a POET Team Member.


 

REQUIREMENTS
STRENGTH OF A SUCCESSFUL CANDIDATE:

Ability and skill in proactively building relationships with top tier reporters and editors
Able to successfully position subject matter with the media to achieve high-impact placements and results
Excellent and effective oral and written communication skills and formal presentation skills
Able to communicate complex ideas in a simple way
Self-motivated, organized, and able to manage assignments independently
Flexible and able to adapt to change and meet multiple deadlines in a timely manner
Ability to multi-task and work in a fast-paced environment
Resourcefulness in solving problems
Ability to work with multiple constituencies
Experience in leadership and managing people
Demonstrated ability in handling confidential and politically sensitive matters
Possessing superior professionalism, strong judgement and sound work ethic
Experience in Adobe Photoshop, Illustrator, InDesign, Flash and Dream
Proficiency in Microsoft Office Suite with ability and willingness to learn new software applications
 

POET is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability or veteran status.

 

Contact Information

POET
Human Resources
careers@poet.com
4615 N. Lewis Ave.
Sioux Falls, SD 57104

Other Information

Category(s): Marketing / Communications, Executive, Government
Industry: Biotechnology
Experience Req.: Yes
Degree Req.: Yes
Closing Date: 11/30/2018
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