SEO & Organic Marketing Lead

Job Description

Job Overview

IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI-powered discovery platforms.

This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients.

• On-Site, Sioux Falls, SD
• Full Time, Monday-Friday
• Exempt/Salary

Benefits

• Health, Dental, Vision Insurance
• 401(k) Employer Contribution of 4%
• Health Savings Account (H.S.A.) Employer Contribution
• Paid Time Off and Volunteer Time Off
• Parental Leave
• Catered lunch every Monday
• Monthly 15-minute massage

Responsibilities & Duties

• Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
• Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
• Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
• Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
• Create, edit, and optimize blog content to drive rankings, engagement, and conversions
• Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
• Own organic traffic performance, rankings, conversions, and attribution reporting
• Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
• Identify and execute link-building and digital PR opportunities to strengthen domain authority
• Optimize existing content through audits, refreshes, and consolidation to maximize organic performance
• Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals

Qualifications & Requirements

• Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)

• 8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions

• Deep expertise in technical SEO, content SEO, and on-page optimization

• Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content

• Experience building and executing content strategies at scale, particularly blogs and educational content

• Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar

• Experience in financial services, fintech, or other regulated industries strongly preferred

• Ability to translate complex financial topics into clear, authoritative, and search-optimized content

• Experience optimizing content for featured snippets, knowledge panels, and AI search results

• Familiarity with CMS platforms (WordPress or similar)